The International Centre for Life is Newcastle's Landmark Millennium project, and attempts to make the invisible - yet vitally important - subject of genetics accessible and exciting. Life! Interactive World was therefore conceived as family entertainment. Artefacts, interactives, motion simulators, theatre shows, virtual reality, live demonstrators and performance all play their part in trying to unlock the secret of life and explore what DNA is and what it means for us in a light-hearted way.